The Next Market Disruption: Distinct or Die

The Next Market Disruption

Kodak, Blockbuster, Nokia, Sears – what do they all have in common?

Once untouchable brands relegated to penny stocks for their failure to adapt to market transitions. What is in store for fitness?

In 2011, the first CrossFit Games open debuted. In 2015, there are 10,000+ (quickly approaching 15k) boxes out there. With every passing day, CrossFit becomes less and less unique and more of a commodity. If you think otherwise, you are fucking kidding yourself. Go look up 10 CrossFit websites and tell me how they are appreciably unique.

So what is the next market disruption? CrossFit has caused quite a stir in the fitness industry, but it has the potential to become as complacent and flabby as the giants, upstarts and disruptive before it. Myspace anyone?

So, what does the future hold?

I have no answers, but would gladly entertain some ideas.


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